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Thursday, August 11, 2022
What is your Food Truck's most effective marketing strategy? A carefully crafted menu promotes your offerings and can boost sales at your business. Did you know that your menu will only be perused by customers for an average of 109 seconds? An examination of the profitability and popularity of your menu items is necessary before you can use menu psychology to make the most of your Food Truck m...
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Tuesday, August 2, 2022
If you visit any bookstore and head to the cookbook or food magazine sections, you will be overwhelmed by the variety of books filled with wonderful photographs of the over-described foods. Many times the photos are the real stars of the book, with the recipes or intra-stories taking a secondary role. Are you a Food Truck owner and wish you had beautiful photos of your food? Are you excited about ...
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Tuesday, July 26, 2022
The history of chocolate can be traced to the ancient Mayans and Aztecs, and even earlier to the ancient Olmecs of southern Mexico. The Aztec term "xocolatl," which means bitter water, is the origin of the word "chocolate." Fortunately, the chocolate we know and love today is very different from the unsweetened beverage the Aztecs consumed. In this blog, we will dive deeper int...
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Saturday, July 16, 2022
Food Trucks could pose a greater risk to food safety than brick and mortar restaurants. Not because they are dirtier than restaurants or because they aren't held to the same safety standards, but rather because the more the food is handled or transported, the greater the risk of bacterial contamination. Food Truck owners must maintain a close eye on staff to ensure safe food handling procedure...
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